Learn to Grow Your Business with the Help of Email Marketing
Sometimes all you want to do is stop producing and start consuming. Sometimes you just want to read the best email marketing quotes to get inspired. I know that feeling: Sometimes I just want to waste time and it's still better to get inspired...
Note: This is a guest post by Nina Cvijovic of Etools, where she talks about the lessons they took away from reading the SaaS Email Marketing Handbook. Nina, take it away!
Joseph Brodsky once said: “There are worse crimes than burning books. One of...
What's the #1 SaaS Marketing trick?
Run a quick search in Google and you'll find hundreds of articles on hot new marketing tricks for SaaS products.
While these articles are great, you don't have the time to read all those articles and test...
I’ve been working on the SaaS Email Marketing Handbook for the past 9 months and I feel confident in the quality of the book by now. Building that confidence took 1-2 months of the book sitting on my hard drive at 99% done and then adding a better...
Every once in a while you’ll do something that has an impact beyond your wildest dreams. One of those moments for me was when I helped Moz lower their 30-day churn rate by a staggering 40%. We did this by sending just one simple, yet actionable onboarding...
Fact is: we’ve all used email for marketing in the past. Whether to get a new customer or to get our friends to go on a camping trip - we’ve done email marketing.
Fact also is: We could have done better, if we had followed best practices.
Today...
When I first looked at my signup metrics for LinksSpy (the SaaS business I run) I was shocked to learn that 2 out of 3 people would give me their email address only to abandon the signup on the next step. I was losing money and didn’t even know about...