Net ARPA Calculator for SaaS


What is ARPA/ARPU?

ARPA (or ARPU) is "Average Revenue Per Account" (or Average Revenue per User) and usually given as a monthly value. So a SaaS with an ARPA of $40 gets - on average - $40 per month from every paid account.

ARPA is an important metric, as it is closely related to Lifetime value (LTV) via the following formula: LTV = ARPA * 100 / Churn rate

For simplicity ARPA is often given as a gross value. While this is easier to calculate, it is also less accurate, so if you know your Monthly Recurring Revenue (MRR), number of customers, and your gross margin, this nifty little calculator helps you figure out your net ARPU.


Ready to double your MRR?

Sign up for my mailing list to receive the "SaaS Email Marketing Crash Course". In it you'll learn 5 ways that helped me and my clients make millions of dollars through email.

You'll receive the email course and following that you'll receive emails containing great content and/or promotions of interest to you about once per week. You can unsubscribe at any time. We'll keep personal data according to our Privacy Policy

No spam. Easy unsubscribe.