Promote annual subscriptions to improve retention and cashflow
Want to improve customer retention and cash flow for your subscription business? Promote annual subscriptions - Learn more here
12% higher conversion rate - the Followerwonk Case Study
Learn how Christoph was able to increase Followerwonk's bottom line by 12 percent with the power of email marketing.
How to Get Awesome Customer Testimonials with NPS Surveys
Get more awesome customer testimonials with Net Promoter Score surveys - learn more in this step-by-step guide
How to butcher your email user experience, German Army Style... and how to improve your email UI for a better UX
Learn how the German DoD butchered their email user experience and how you can change your email user interface for a better UX.
Robin Warren of GetCorrello.com: How I 3x'd my revenue with email marketing
I’m starting a new (not at all regular) series on the blog, where I interview SaaS founders who’ve grown their business with email marketing.
Today, Robin Warren of GetCorrello.com takes the lead.
Robin and I had a talk over breakfast at MicroConf...
The death of email: Why you are killing email marketing and how to change it
This is a guest post by Sagi Strauss of FindThat.Email. Sagi is definitely a professional when it comes to email marketing and he’s got strong opinion on the slackers out there. Sagi, take it away!
There was a promised land and there was enough...
Is PayPal secretly ripping you off?
PayPal is hiding some of their fees deep in their ToS and deliberately designed their user interface to make you pay those fees.
The Ultimate Badass List of SaaS Marketing Tools
When you're marketing your SaaS product, you need the best tools for the job. Marketing is hard enough as it is. So why make things hard on your yourself by using the wrong tools? In the Ultimate Badass List of SaaS Marketing Tools you will find plenty...
What's the WORST email marketing advice you ever received? - 22 experts share their story
22 experts talk about the WORST email marketing advice they ever received. Their answers range from 'not helpful' to 'Who in their right mind would suggest anything like that?'
Upgrade Emails: Automation, Copy, and Best Practices for Trial End Emails
Upgrade emails are incredibly important: they help you convert trials into subscriptions and directly affect your bottom line. They can also get pretty messy in terms of the decision-making logic.
I'll show you how you can build great upgrade emails...
Email Emojis: How to use Emoticons in your marketing emails 📧
I admit it: I'm one of those annoying folks who almost always end a sentence in a emojis. 😂 Chat with me for any length of time and the probability of you getting hit with any emoji is swiftly approaching 100%.
Naturally, I do use emojis (or smileys...
The 7 Best SaaS Marketing Podcast Episodes
Podcast are awesome: You can listen & learn while commuting or during exercise. I've personally learned a lot from listening to my favorite business podcasts. But let's be honest: Even for top podcasts not all episodes are made equal. That's why I...
Tips & Tricks (& a Bug) for working with Drip's shared workflows
Drip has recently put out an amazing new feature called “shared workflows” - basically email marketing automation recipes. Im my opinion they are really cool. That’s why I have included a number of shared workflows in my book. These workflows allow...
Email Deliverability: How to keep your list healthy
Getting more subscribers on your list isn't the end-all-be-all of email marketing. Email deliverability is just as important. You could have a huge list and not sell anything, if your list is shit. So we'll look at a few things you can do to keep your marketing list engaged and healthy.
44 Best Email Marketing Quotes: From Inspirational to Actionable to Plain Funny
Sometimes all you want to do is stop producing and start consuming. Sometimes you just want to read the best email marketing quotes to get inspired. I know that feeling: Sometimes I just want to waste time and it's still better to get inspired while...
How SaaS Email Marketing Handbook helped us grow our business
Note: This is a guest post by Nina Cvijovic of Etools, where she talks about the lessons they took away from reading the SaaS Email Marketing Handbook. Nina, take it away!
Joseph Brodsky once said: “There are worse crimes than burning books. One of...
The #1 SaaS Marketing Trick - What 17 experts have to say about it
What's the #1 SaaS Marketing trick?
Run a quick search in Google and you'll find hundreds of articles on hot new marketing tricks for SaaS products.
While these articles are great, you don't have the time to read all those articles and test all...
SaaS Email Marketing Handbook is launching on Monday, 5 December
I’ve been working on the SaaS Email Marketing Handbook for the past 9 months and I feel confident in the quality of the book by now. Building that confidence took 1-2 months of the book sitting on my hard drive at 99% done and then adding a better...
The one email that decreased Moz's churn rate by 40% [Case Study!]
Every once in a while you’ll do something that has an impact beyond your wildest dreams. One of those moments for me was when I helped Moz lower their 30-day churn rate by a staggering 40%. We did this by sending just one simple, yet actionable onboarding...
Email Marketing Tips for SaaS products
Fact is: we’ve all used email for marketing in the past. Whether to get a new customer or to get our friends to go on a camping trip - we’ve done email marketing.
Fact also is: We could have done better, if we had followed best practices.
Today...
Signup Abandonment Emails Case Study: How Drip Increased Trial Signups by 15%
When I first looked at my signup metrics for LinksSpy (the SaaS business I run) I was shocked to learn that 2 out of 3 people would give me their email address only to abandon the signup on the next step. I was losing money and didn’t even know about...