Thank you for agreeing to be interviewed as part of my upcoming book "The SaaS Email Marketing Handbook". I am thrilled to have you as my guest!
Please keep in mind that the listeners are moderately successful SaaS owners. They make at least $1,000 a month in revenue and understand the basic concepts of running a business. However, they are *not* experts on email marketing just yet.
This checklist is here to help you and me to deliver the best possible performance for our listeners.
The Ground Rules
- If you have any question, please fire away!
- This interview is very conversational
- Please feel free to talk to the listener
- Please be concise
- Interviews are between 35 and 50 minutes
The Goals of the Interview
We want listeners to
- glean as much useful information as humanly possible
- learn about 1-2 mistakes to avoid
- learn 2-3 pieces of actionable advice
Pre-Recording Setup
- Please tell me your name, so I can pronounce it correctly
- Go over the brief bio to prevent errornous statements
- Please have one tool/article ready to share with our listeners at the end (Really anything you find interesting and that has value to listeners)
- Please check that your mobile/cell phone, Skype, and other notifications are off
- Both: Audio quality check
- Christoph: Check recorder settings and that recorder is on
- Do you have any questions?
- Relax and have fun! (Christoph: This is for you!)
Introduction
Below you'll find a list of possible questions. We don't follow the list slavishly. We'll skip some questions and please feel free to expand on questions if you like!
- "Hello and welcome! "
- "My guest today is {First Name, Last Name}"
- "{First Name} is an {Job title} and the founder/owner of {Company Name}."
- "{Brief summary of business}"
- "Hey {First Name}, thanks for taking the time for this interview!"
About Your Business - General
- Brief overview - What you do in layman's terms
- Where are you with your business (# employees, revenue, etc)?
- How do you make money?
Business - Marketing
- How do you market your business?
- What is your marketing speciality? What do you consider to be your strength?
Business - Email Marketing
- What do you use email marketing for? (e.g. lead generation, user retention, PR)
- What's one great marketing email you received recently?
- What was the smartest email marketing approach you've seen?
- Tell me about an email marketing technique that you feel is neglected
- Do you have any copywriting hacks that you would like to share with us?
- In your opinion, which company nails email marketing? Why?
Business - Success & Failure
- What was your biggest success in business (in the last year)?
- What was your worst failure/mistake, the biggest challenge?
- How did you overcome that challenge?
- If you were able to start over again with the knowledge you have, what would you change?
Wrapping it up
- Do you have a book/author that has changed your (business) life?
- Do you have a tool that you can't imagine living without?
- Where can people stay in touch with you?